Several weeks ago, I was craving for pineapple jam. When I got to the supermarket, I was a bit overwhelmed with the choices though. There were several brands and flavors of jams, jellies, and marmalades. I came there set to buy pineapple jam, but all the other similar products seemed yummy too. I think I spent more time standing in front of those bottled delights, trying to choose one, than thinking about the meaning of life.
It was a hard choice, but eventually I decided on Clara Ole Orange Marmalade because I realized that I hadn't tried eating marmalade before -- it had always been jam or jelly. (In case you're confused about their difference, jelly is made from the fruit's juice, jam from both flesh and juice, and marmalade includes fruit peels.) Clara Ole was the least expensive brand I saw that day, so I chose it.