Wednesday, July 25, 2012

Event Alert: 21st National Retail Conference (NRCE) and Stores Asia Expo

Business stuff fascinate me. I've been an online entrepreneur since early 2009 and this blog is basically an account of my experiences with different retail businesses. In particular, I like reading about how individuals and companies started small and took their humble businesses to the next level. Another topic that I find interesting deals with branding -- how companies have made their products and services stand out from their competitors and how they attracted a loyal following. When it comes to improvements in the retail sector, I want to see better handling of customer complaints and more knowledgeable sales personnel and customer support staff. Anyway, if you're into business and marketing as well, there's an upcoming event that you might wanna check out: the 21st National Retail Conference (NRCE) and Stores Asia Expo.

21st National Retail Conference (NRCE) and Stores Asia Expo 2012

NRCE is the country's biggest retail industry event. Each year, the conference invites retail industry experts to cover important retailing topics. The 21st NRCE will be held on August 9 and 10 at the SMX Convention Center in Pasay City. Its twin event, the Stores Asia Expo, will showcase retail suppliers and service providers.

What to expect?

This year, The Philippine Retailers Association (PRA) will highlight why it's more fun in the Philippines by combining NRCE with our tourism department's "It's More Fun in the Philippines" campaign. Tourism Secretary Ramon Jimenez will speak on how the campaign works alongside retail industry growth and a more fun shopping experience. Coca Cola’s President and CEO William Schultz will be the keynote speaker on the first day of the conference. When it comes to branding, Coca-Cola is definitely on top, not just here in the Philippines but worldwide.

The 2-day NRCE and Stores Asia Expo will be attended by more than 800 retail owners, suppliers, CEOs, and top executives. Topics that will be covered this year include strategies for driving growth and customer engagement, the use of initial public offerings (IPO) to drive retail business growth, shopper engagement, as well as the use of store design and licensing opportunities for retailers to boost customer experience. Personalized branding and transforming employees into brand ambassadors will also be covered and attendees can expect to gain more insights on the competitive edge of socially responsible businesses and the retailers' role in advocating a sustainable lifestyle.

There will be two panel discussions each conference day at NRCE:

First day
  • (morning) digital marketing and online commerce
  • (afternoon) “Global Brands in Local Shores: How Local Brands Can Compete and Succeed vis-à-vis International Brands"
Second day
  • (morning) “Retail Entertainment: Creating a New Level of Customer Experience" (how shopping and leisure are intertwined)
  • (afternoon) “The New Turks of Retailing” (young entrepreneurs behind today’s hottest brands and franchises)

Click here to register online and here to view the complete conference program.

The 21st NRCE is sponsored by PLDT Alpha Enterprise, SM Department Store, Hewlett Packard, Robinsons Malls, Araneta Center, Ayala Malls, Meralco, IBM Philippines, DHL Supply Chain Phils., Inc., Festival Supermall, Wilcon Depot, Celine, The Philippine Star, BusinessWorld, ABS CBN, Schutzen, Mobext, Inc., Crossover 105.1., Entrepreneur, Focalcast, Q Creatives, Cylix Technologies, Mediamagnet, Catalyst Media, Infinite Grafix, Travel Club, APL Logistics, Avolution, Live Media, Starmall and Bayantel.

For more information about the 21st NRCE visit, call PRA at 687-4180/4181 or email or


  1. Looks like a handful of bloggers are going to this event. This is the fifth post that I've encountered with the NRCE in it. ;)

  2. I've always wanted to start my own business too but the thought of doing so is very daunting. I wish I can attend this seminar but both dates are weekdays :( Have work :(

  3. Wow I would love to go here myself. I have always been entrepreneurial, this would surely give business people ideas

  4. Aww shucks too bad I missed this! hope there would be a next one


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